Pro-Kabaddi is all set to begin its seventh season from July 20th and has been the most successful non-cricketing domestic league. No doubt PKL was the revival platform for a homegrown game since its introduction and is now the second most viewed league in India after IPL.
But apart from PKL, many domestic properties like ISL, Premier Badminton League, Hockey India league or the TT Ultimate championship haven’t seen the same response from the audience. So what exactly is the reason behind such perplexed results?
Is it the presentation of the tournament? Or the target audience or just the lack of big names? Sponsors or promotion?
In a long saturated time will sports leagues decide the popularity and participation of young emerging talents?