To honour the Basketball legend, Late Kobe Bryant, 2K Games announced on Twitter that the lakers icon will be the cover athlete for their 'Mamba Forever Edition’. Five-time NBA champion, a league MVP in 2008, and an eighteen-time NBA All-Star has been the cover athlete on three separate occasions already (NBA 2K10 , NBA 2K17 , and now NBA 2K21. The Mamba Forever special edition will retail for $100 and the covers for the current console will feature Bryant wearing his No. 8 jersey which he wore in the first half of his career and the next-gen covers will have his No. 24 jersey which he wore in the second half.
2k Games is a Billion dollar company and the flip side of this can also be a great marketing technique to profit off from his death. Do you think this can split the basketball fans?