Esports- The Lucrative Market & Spectator Phenomenon That Has Arrived with a Bang

The Covid-19 pandemic had a significant impact on the sporting industry as professional leagues all around the world suspended their activities. But, during this standstill, one major industry that has grabbed the attention of the fans as well as the investors is the unexplored industry of competitive and organised video gaming called ‘Esports’.

PC and mobile gaming is not just an avenue for entertainment anymore but where virtual athletes showcase their mental skills in the arena. As of 2020, the global eSports market is valued at over one billion U.S. dollars.

League of legends, Dota, Call of Duty are a few games to name which is attracting players, teams and fans at fast pace. As competitive gaming cements itself in the popular culture, global investors, brands, media outlets, and consumers are all paying attention to this lucrative industry. This might well be the biggest sporting market in future. So let us make this thread a one stop destination for all the latest updates on the Esports industry.

9 Likes

BMW in recognition of the growth of esports has signed sponsorship agreements with five of the world’s leading esports teams as it looks to drive engagement with a new generation of potential customers around the world. The timing of the ramp up in esports during the coronavirus pandemic isn’t a coincidence, with esports an example of how sports entertainment can continue at a time when live sporting events are in a standstill.

8 Likes

BMW has entered into agreements with Cloud9, Fnatic, FunPlus Phoenix, G2 Esports, and T1 Entertainment & Sports spanning more than 5 countries and 3 continents. These organizations cover the 4 major League of Legends professional regions : T1 in Korea, Cloud9 in North America, Fnatic and G2 in Europe, and FunPlus Phoenix in China.

The deal however excludes shooter genre - only non-shooting games.

The partnership includes

  • providing vehicles with which to travel to and from events that have painted on team logos with colorful graphics

  • heavy social media engagement through hashtags

  • the placement of the BMW’s logo on jerseys and collaborative content creation.

8 Likes

Top esports earners in 2020 so far

  1. PVDDR, 32, Brazil ( Magic: The Gathering Arena ): $300,000

=2) Canadian, 23, Canada ( Rainbow Six Siege ): $210,000

=2) Bosco, 25, U.S. ( Rainbow Six Siege ): $210,000

=2) Rampy, U.S. ( Rainbow Six Siege ): $210,000

=2) Thinkingnade, 21, El Salvador ( Rainbow Six Siege ): $210,000

=2) Fultz, U.S. ( Rainbow Six Siege ): $210,000

  1. Rogue, 26, South Korea ( Starcraft II ): $155,128

  2. Marcio Carvalho, 34, Portugal ( Magic: The Gathering Arena ): $150,000

  3. Wolfiez, 16, U.K. ( Fortnite ): $130,000

=10) Matumbaman, 25, Finland ( Dota 2 ): $122,413

=10) Puppey, 30, Estonia ( Dota 2 ): $122,413

=10) Zai, 22, Sweden ( Dota 2 ): $122,413

=10) YapzOr, 25, Jordan ( Dota 2 ): $122,413

=10) Nisha, 19, Poland ( Dota 2 ): $122,413

  1. Furious, 16, U.S. ( Fortnite ): $121,500

  2. JannisZ, 15, Germany ( Fortnite ): $120,000

  3. AcilioN, 23, Denmark ( CS:GO ): $117,688

=18) Bubzki, 21, Denmark ( CS:GO ): $113,800

=18) acoR, 22, Denmark ( CS:GO ): $113,800

=18) sjuush, 21, Denmark ( CS:G O): $113,800

=18) roejJ, Denmark ( CS:GO ): $113,800

  1. Hikaru, 32, U.S. ( Chess24 ): $102,632

  2. DrNykterstein, 29, Norway ( Chess24 ): $101,170

  3. Seth Manfield, 29, U.S. ( Magic: The Gathering Arena ): $100,000

  4. Aqua, 18, Austria ( Fortnite ): $98,750

The earnings above don’t include sponsorships, bonuses, or salaries; some of these, combined, are thought to give certain gamers $500,000 per year each.

7 Likes

The Top 10 Esports Players Of All Time

5 Likes