Another Huge Blow For BCCI Before IPL 2020

Dream 11 IPL 2020 is just 26 days away and BCCI are encountering new problems every other day related to sponsorship. After previous title sponsors, Vivo existed from the partnership amid the Indo-China tussle and were replaced by fantasy gaming platform Dream 11 at half the price, another obstacle has landed ahead of the 13th edition of the cash-rich league.

Associate sponsors Future Group who were one of the associate central sponsor for the league have pulled out from the partnership and BCCI will have to look for new partners again. The 8 franchises have raised questions in the past on BCCI regarding the loss they’ll have to bear due to change in title sponsors and with no gate revenue as the matches will be played behind closed doors. So what do you think BCCI should plan to make this tournament happen smoothly?


BCCI down to three IPL central sponsors after Future group opts out

Apex cricketing body talking to Ed-tech company Unacademy for the first slot and Credit Card payment company CRED for the second slot, media industry sources say.

Unacademy has signed for 3 year as IPL central sponsor and will shell out in the range of 120-130 Cr for the period. The official announcement in this regard will be made soon.

According to the sources, the proposed deal with CRED is yet to get the approvals as their is a debate within the IPL GC that the line of business company operates in conflicts with the existing sponsorship partner PayTM. PayTM is the IPL’s Umpire partner and also BCCI’s title sponsor for the Bilateral cricket series and domestic cricket in India.


BCCI made 618 Cr from the IPL 2019 Central Sponsorships.

1 – Title Sponsor – VIVO – 440 Cr

3 – Official Partners – Tata Motors, FBB & Dream 11– 120 Cr

1 – Umpire Sponsor – PAYTM – 28Cr

1 – Strategic Timeout Partner – CEAT – 30Cr

Total Central Sponsorship Revenues in IPL 2019 – 618 Cr

In comparison IPL 2020 Central Sponsorship values are currently down by 40%. Not only the IPL Title Sponsorship values are down by 50% but also the slots vacant by Dream11and Future Group is posing problems for the BCCI.

1 – Title Sponsor – Dream11 – 222 Cr

2 – Official Partners – Tata Motors, Unacademy – 80 Cr

3 – Umpire Partner – 28Cr

4 – Strategic Timeout partner – 30 Cr

Total Central Sponsorship Revenues in IPL 2020 – 360 Cr at this stage.

The franchises are also experiencing the pressure from their team sponsors. Their revenues will also be affected by central sponsorship pull out as 50% of the total central pool revenues are shared with the IPL franchises.