Not just Rs. 440 Cr Title Sponsorship is at stake, but more Chinese firms connect is involved.
Chinese advertisers spend big on on-air advertising around IPL and other BCCI events. According to an estimate, on IPL 2019 alone advertisers with Chinese connect spent in a range of 500 Cr with Star India.
– VIVO’S on air advertising and dealer engagements and offers is estimated to be around ₹150 crore during the two-month event.
– OPPO the other Chinese mobile handset player was the Co-Presenting partner with Star on IPL. They are also the ICC sponsor and the next T20 World Cup is scheduled in India.
– Smartphones as category spends 1200-1300 Cr annually on various Cricket tournaments broadcasted in India.
–Byju’s is BCCI’s team sponsor and is backed by one of the biggest Chinese fund – Tencent Holdings. According to estimates their annual spending on cricket is round about 300 Cr
– DreamXI / PayTM – both have Chinese connect. Both are connected with BCCI, both spend above 120-150 Cr on Cricket annually.
PayTM (IPL Associate Sponsor, Title Sponsor of Indian Cricket), DreamXI (Associate Sponsor for both IPL & Indian Cricket) have Chinese investors on board.
So, will all these be stopped to advertising in India? I think the ban should be unanimous and not selective. But yes, it can start with the biggest fish - VIVO deal.